Academic Year 2018-2019  

  • Title :- Principles of Marketing
    Type :- book (research)
    Level :- n/a

    ISSN/ISBN/Patent No./Others :- ISBN: 978-93-5299-580-6
    Publisher :- Himalaya Publishing House
    Co-Authors(s) :- Dr. Pashmeen Kaur Anand
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    By: dr. rinkesh chheda
    Date: 24/12/2018

    FYBMS Semester -II The book focuses on the shift from sellers market to buyers market and explains the importance of keeping pace with the ever changing needs and wants of the consumer for a marketing manager to survive in the competitive market. It is a comprehensive marketing book covering marketing theory and practice with consistent updates that reflect the changing business and marketing environment. The condensed nature of the book extensively covers marketing definitions, theories, models, strategies, trends along with the examples that are setting the benchmark for marketers today.


  • Title :- Turnaround Management
    Type :- book (research)
    Level :- n/a

    ISSN/ISBN/Patent No./Others :- ISBN: 987-93-5273-017-9
    Publisher :- Himalaya Publishing House
    Co-Authors(s) :- Dr. CA Kishore S. Peshori , Bharti R. Valechha and Dr. Anita S. Telreja
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    By: dr. rinkesh chheda
    Date: 24/12/2018

    TYBBI Semester- VI Turnaround Management is a need of an hour in this competitive business market . This book explicit the practical aspect for entrepreneurs to manage their ventures successfully and strategically running their business entity


  • Title :- Corporate Communication & Public Relations
    Type :- book (research)
    Level :- n/a

    ISSN/ISBN/Patent No./Others :- ISBN: 987-93-5299-322-2
    Publisher :- Himalaya Publishing House
    Co-Authors(s) :-
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    By: dr. rinkesh chheda
    Date: 01/09/2018

    A Textbook for TYBMS - Semester -V (Core Paper) Corporate Communication and Public Relation is the need of the hour in today’s digital world where it takes a center stage. The various topics covered in this book offer insights into the real aspect of today’s corporate world and help students to blend theory with practical knowledge.


  • Title :- Applied Mathematics
    Type :- book (research)
    Level :- n/a

    ISSN/ISBN/Patent No./Others :- 978-93-87778-46-7
    Publisher :- Sheth Publishers
    Co-Authors(s) :- Kubra T.K. and Sudhakar V.
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    By: Mr. ajay gupta
    Date: 01/07/2018

    This Book Has Been Written As Per The Syllabus Prescribed By The University With Effect From Academic Year 2017-18. In this book, we have explained the concepts with example in layman terms so as to make the students understand the concept more effectively. We have made an attempt to simplify the course by giving easy examples and simplified steps to solve problems.