Academic Year 2019-2020  

  • Title :- Brand Management
    Type :- book (research)
    Level :- local

    ISSN/ISBN/Patent No./Others :- 978-93-89365-90-0
    Publisher :- Vipul Prakashan
    Co-Authors(s) :-
    Citations In.:-
    Impact Factor :-
    H Index :-

    By: mrs. jinal shah
    Date: 10/12/2019

    This Is A Text Book For TYBMS - Semester 6 For The Subject Of Brand Management (Marketing Elective)


  • Title :- Core Java
    Type :- book (research)
    Level :- n/a

    ISSN/ISBN/Patent No./Others :- 978-93-89460-96-4
    Publisher :- Tech-Neo
    Co-Authors(s) :- Ms. Pooja Tambe
    Citations In.:-
    Impact Factor :-
    H Index :-

    By: Ms. varsha dhanawade
    Date: 15/11/2019

    This Book Has Been Written As Per The Revised Syllabus Prescribed By The University Of Mumbai With Effect From Academic Year 2017-18


  • Title :- THE ‘M’ OF SMART MARKETING - MEASURING THE SUCCESS OF DIGITAL CONTENT MARKETING
    Type :- journal
    Level :- international

    ISSN/ISBN/Patent No./Others :- ISSN 0971-1260
    Publisher :- Think India
    Co-Authors(s) :-
    Citations In.:-
    Impact Factor :- 5.9
    H Index :-

    By: mrs. fleur fernandes
    Date: 09/11/2019

    A large number of business organisations are increasingly going digital with their marketing efforts. Creating and posting relevant content is the key to this digital marketing strategy. However, no strategy is complete without its success being measured. Without performance metrics, it is not possible to know which content is working, which not, amplify the strengths, overcome the weaknesses and to justify the time and money invested in content marketing. This paper describes the benefits derived by pursuing a strategy of digital content marketing, lists key indicators which can work as performance metrics to assess the success of digital content marketing efforts and suggests suitability of different metrics for different marketing goals. KEYWORDS metrics, content marketing, digital, social media marketing


  • Title :- Security in Computing
    Type :- book (research)
    Level :- n/a

    ISSN/ISBN/Patent No./Others :- 978-93-89460-83-4
    Publisher :- TechNeo
    Co-Authors(s) :-
    Citations In.:-
    Impact Factor :-
    H Index :-

    By: ms. raina banu baji
    Date: 01/11/2019

    This Book Has Been Written As Per The Revised Syllabus Prescribed By The University of Mumbai With Effect From Academic Year 2018-19 This book is written for people who find themselves in a position of having to secure an organization’s network. This book is a reference for network security that brings security strategies and tactics together in one resource.


  • Title :- Web Programming
    Type :- book (research)
    Level :- n/a

    ISSN/ISBN/Patent No./Others :- 978-93-89460-98-8
    Publisher :- TechNeo
    Co-Authors(s) :- Mrs. Varsha Dhanawade
    Citations In.:-
    Impact Factor :-
    H Index :-

    By: ms. raina banu baji
    Date: 01/11/2019

    This Book Has Been Written As Per The Revised Syllabus Prescribed By The University Of Mumbai With Effect From Academic Year 2016-17. This Book Is Written For Those People Who Wish To Learn The Basics Of HTML, Javascript And PHP. Overall This Book Helps In Building A Simple Website.


  • Title :- Web Programming
    Type :- book (research)
    Level :- n/a

    ISSN/ISBN/Patent No./Others :- 978-93-89460-98-8
    Publisher :- Tech-Neo
    Co-Authors(s) :- Ms. Baji Raina Banu
    Citations In.:-
    Impact Factor :-
    H Index :-

    By: Ms. varsha dhanawade
    Date: 01/11/2019

    This Book Has Been Written As Per The Revised Syllabus Prescribed By The University Of Mumbai With Effect From Academic Year 2016-17. This Book Is Written For Those People Who Wish To Learn The Basics Of HTML, Javascript And PHP. Overall This Book Helps In Building A Simple Website.


  • Title :- Service Marketing
    Type :- book (research)
    Level :- state

    ISSN/ISBN/Patent No./Others :-
    Publisher :- Himalaya Publication
    Co-Authors(s) :- Dr Rinkesh Chheda & Dr Pashmeen Kaur
    Citations In.:-
    Impact Factor :-
    H Index :-

    By: ms. divya thakur
    Date: 01/08/2019

    Sem 5 Marketing Elective Guide text book


  • Title :- E-Commerce & Digital Marketing
    Type :- book (research)
    Level :- local

    ISSN/ISBN/Patent No./Others :- 978-93-89132-59-5
    Publisher :- Vipul Prakashan
    Co-Authors(s) :- Manasi Shah
    Citations In.:-
    Impact Factor :-
    H Index :-

    By: mrs. jinal shah
    Date: 15/06/2019

    This is a text book for TYBMS - Semester 5 for the subject of E-Commerce & Digital Marketing (Marketing Elective)


  • Title :- Consumer Behaviour
    Type :- book (research)
    Level :- local

    ISSN/ISBN/Patent No./Others :- 978-93-89132-44-1
    Publisher :- Vipul Prakashan
    Co-Authors(s) :-
    Citations In.:-
    Impact Factor :-
    H Index :-

    By: mrs. jinal shah
    Date: 15/06/2019

    This Is A Text Book For TYBMM - Semester 5 For The Subject Of Consumer Behavior


  • Title :- E-commerce and Digital Marketing
    Type :- book (research)
    Level :- n/a

    ISSN/ISBN/Patent No./Others :- 978-93-89132-59-5
    Publisher :- Vipul Prakashan
    Co-Authors(s) :- Ms. Jinal Shah
    Citations In.:-
    Impact Factor :-
    H Index :-

    By: ms. manasi shah
    Date: 15/06/2019

    Unit 3: Payment, Security, Privacy and Legal Issues in e- commerce and Unit 4: Digital marketing , of the book, have been written by Ms. Manasi Shah


  • Title :- Business Mathematics
    Type :- book (research)
    Level :- n/a

    ISSN/ISBN/Patent No./Others :- 978-93-5249-53-0
    Publisher :- Rishabh Publishing House
    Co-Authors(s) :- Kubra T.K., Sudhakar Vishwakarma, Stuti Aggarwal
    Citations In.:-
    Impact Factor :-
    H Index :-

    By: Mr. ajay gupta
    Date: 12/01/2019

    This Book Has Been Written As Per The Syllabus Prescribed By The University With Effect From Academic Year 2016-17. In This Book, We Have Explained The Concepts With Example In Layman Terms So As To Make The Students Understand The Concept More Effectively.