Academic Year 2019-2020  

  • Title :- Impact of Envy as an Emotion in Organisation
    Type :- journal
    Level :- international

    ISSN/ISBN/Patent No./Others :- 2394-3114
    Publisher :- Edu Index
    Co-Authors(s) :-
    Citations In.:-
    Impact Factor :- 6.2
    H Index :-

    By: dr. harini c.
    Date: 31/03/2020

    The paper \'Impact of Envy as an Emotion in Organisation\' was published in the UGC care listed journal Studies in Indian Place Names. Volume 40 Issue 75. March 2020


  • Title :- Role of Digital Media and Social Media in achieving Women Empowerment and Gender Equality in India
    Type :- journal
    Level :- international

    ISSN/ISBN/Patent No./Others :- 2394-3114
    Publisher :- Studies in Indian Place Names
    Co-Authors(s) :- nil
    Citations In.:- nil
    Impact Factor :-
    H Index :-

    By: ms. charul patel
    Date: 29/03/2020

    • Presented a Paper titled “Role of Digital Media and Social Media in achieving Women Empowerment and Gender Equality in India” at One day International Conference on “Smart Technology in Global Era : Opportunities and Challenges” organized by Achievers College of Commerce and Management Kalyan, Thane on 7th December, 2019. The same has been published in the journal titled Studies in Indian Place Names the UGC CARE Journal and peer-reviewed open access journal with ISSN 2394-3114 in Issue and Vol. no. 40 No. 61 (2020): date of issue-March 27,2020. It is an online journal and the links is as below. https://archives.tpnsindia.org/index.php/sipn/issue/view/146


  • Title :- THE ‘M’ OF SMART MARKETING - MEASURING THE SUCCESS OF DIGITAL CONTENT MARKETING
    Type :- journal
    Level :- international

    ISSN/ISBN/Patent No./Others :- ISSN 0971-1260
    Publisher :- Think India
    Co-Authors(s) :-
    Citations In.:-
    Impact Factor :- 5.9
    H Index :-

    By: mrs. fleur fernandes
    Date: 09/11/2019

    A large number of business organisations are increasingly going digital with their marketing efforts. Creating and posting relevant content is the key to this digital marketing strategy. However, no strategy is complete without its success being measured. Without performance metrics, it is not possible to know which content is working, which not, amplify the strengths, overcome the weaknesses and to justify the time and money invested in content marketing. This paper describes the benefits derived by pursuing a strategy of digital content marketing, lists key indicators which can work as performance metrics to assess the success of digital content marketing efforts and suggests suitability of different metrics for different marketing goals. KEYWORDS metrics, content marketing, digital, social media marketing